Logomark in conjunction with logotype provides a distinct and memorable visual identity. Logomark is a symbol, which spans from real to abstract. Logomark has also been referred to as a trademark, service mark, mark or marque. Mercedes Star, Rolex Crown, CBS Eye, Nike Swoosh and stylized scallop Shell icon are examples of logomarks. Rainbow Flower of Wipro and sun of Aditya Birla are the typical Indian examples.

Logomarks are also called device marks. Device marks when combined with logotype are generally referred to as logotypes or logos for short.