LS Digital is India’s largest digital marketing services firm. It positions itself as a digital transformation company. They offer services such as media, user interface (UI), user experience (UX), creative and communication, data and insights, consumer experience (CX) and tech and innovations.

They have offices in the middle east and have set up office in the UK. They intend to set up office in the US too.

Ad agencies need to evolve continuously. There are disruptions such as AI. Here there should be fundamental change. The agencies will have to alter their own business models in areas such as people, processes, services, delivery and pricing. Agencies who cannot transform will be redundant.

Rather than being just an advertising company and looking at growth in term of digital media spend, we have to focus on spendings on data analytics, AI and martech solutions. All solutions are now integrated.