There are digital department stores which sell virtual luxury brands. These stores offer clothing and accessories which exist only online. The apparel sold is for digital avatars. Most of the products are limited editions. However, at one time, only a single product is available on line. Those who buy these products receive an NFT (non-fungible token). It is a virtual ownership certificate that runs on blockchain technology.

The outfits bought are called skins. They customise appearance. In the next version of internet, called metaverse, such shopping will receive a tremendous boost. Avatars will be as common as DPs are today.