The Media and Entertainment ( M & E ) industry would almost double to Rs.2.26 lac crore in the next five years, mainly led by the growth in advertising revenue which is expected to touch Rs.99,400 crore by 2020.

The total advertising revenue of M & E sector was around Rs. 47,5oo crore in 2015, as against Rs. 41,400 crore in 2014, a jump of 14.7 percent. ( FICCI — KPMG joint report ). The overall sector grew by 12.8 percent to Rs. 1.15 lac crore in 2015, as against Rs. 1.02 lac crore of 2014. The M & E industry in India is poised to grow by a CAGR of 14.3 per cent to Rs. 2,260 billion by 2020, led by advertising revenue which is expected to grow to Rs.994 billion at a CAGR of 15.9 percent. The digital advertising would scale up to Rs. 25,500 crore by 2020.

With close to 944 million connections in India, mobile advertising spends are the proverbial pot of gold that every media player is after. Mobile advertising stood at Rs. 900 crore in 2015, and is expected to grow at a CAGR of a staggering 62.5 per cent by 2020.

The over-the-top ( OTT ) platform is fast becoming a relevant advertising medium for brands, and will be a serious revenue stream for the platform owners. The size of the OTT industry currently is Rs.1200 to Rs. 1300 crore, and is set to grow at 40 to 50 per cent mainly on the back of advertising; subscription revenues will scale up eventually.

TV advertising continues to grow. It grew at 17 per cent to touch Rs. 18,130 crore.

Print showed a lower growth at 7.6 per cent in 2015. The subscription  market grew at 8.2 per cent.

Film industry growth was healthy — 9.3 per cent amounting to Rs. 13,820 crore in 2015.