Sam Altman calls it fair use of data drawn from copyrighted material in books or media while training the AI models. And the models do not reproduce the same material verbatim. Marc Benioff, Chief Executive, Salesforce and the owner of Time magazine disagrees with Sam. According to Benioff, the AI companies have ripped off the IP to build their technology. In a Bloomberg interview at Davos (2024), he calls the training data bluntly as stolen data.

Time too is in negotiations with OpenAI to license the content. Several other companies are doing so. OpenAI has signed an agreement with Associated Press to access some of the news from its archives. It has also reached a deal with a German media company. They are trying to arrive at a fair price for the data. The idea is to standardize payments. Salesforce markets its AI-powered software, and it includes a trust layer to prevent misuse of customer data.