It is an euphemism  for control of news. There are talks of setting up a regulator. There are moves to ask the broadcasters to pay TDS on the 15 percent trade discount they give to ad agencies. There are moves to limit ads on TV channels to 10 minutes per clock hour. Earlier this 10 minute cap could be adjusted across the day.

In the hyper–competitive satellite channels market, this will spell death for news channels that survive on large volumes of cheap advertising. They may have to resort to promoting corporate interests otherwise, and lose their independence.