Journalism should be able to read the writing on the wall. Media wields enormous power. Media, therefore, must be accountable. Self–regulation is the best way, so that there is no justification for  outside intervention to regulate. The outside intervention would come from the government in power. The self-regulation must be seen. Print media has to decide whether it has to have an ombudsman or a readers’ editor or some other robust mechanism for the benefit of readers. A second tier of self–regulation must be created. It could be an industry-promoted body with both editors and proprietor – managers mandated to adjudicate and with powers to impose fines etc. As Vinod Mehta puts it, ‘ You can judge the health of a democracy by the tension between journalists and politicians. When the relationship gets too cozy, it is time to worry.‘ Politicians may think media as adversary. It does not matter. What matters is what the common man thinks about the media.