You are an ordinary man or woman, and still you can be projected as an actor in a movie or a TV serial. You or any of your friend or acquaintance can be made a dancer. There could be a swapping between you or any one you choose with a celebrity. A porn clip can be created using a deeptake in a second. All this is achieved by using synthetic media software. It uses ML to digitally model faces from images and then swap them into films seamlessly. It is a recently developed technology. It is available to any smart phone owner. It does not demand any specialised knowledge. Even a novice can create deepfake videos. The software does not require consent, though it makes the whole exercise illegal and unethical. It is open to abuse. It can cause gendered digital violence. Women are easy targets.

Exoclick, the online advertising network was abused to make objectionable videos. Majority use these for entertainment with not bad intentions, but can be used maliciously. There are other online ad networks but it is not certain whether they have encountered any deepfake software.

The app on Apple Store or Google Play Store does not mention, its possible abuse. It is available to anyone over 12.

While creating a synthetic reanimation video (known as deepfake), a green wireframe model covers an actor’s lower face.