In India, brands soon must formulate their metaverse strategy. Metaverse is an amalgam of the physical and digital. The implications of this must be understood. There are new opportunities. These days brands have web-sites, social media profiles and apps. Soon each brand will have a metaverse calling card.

Some brands have already created their own virtual world — Warner Bros, Gucci and Hyundai. Some sneak into this world by selling NFTs — Coca Cola, Crockpot and Anheuser-Busch. Some create AR-VR experiences — Nike, HBO, Sephora.

Indian brands so far are indifferent to the metaverse. India has a conducive environment — millions of gamers, mobile game downloads, a thriving film industry in Bollywood capable of producing Bollyverse, good repertoire of cooking recipes and so on. Its a whole new world waiting to be exploited.