Modern new age marketing is diverse, inclusive and connected to the real needs of the customers. Advertising has to be more human. Metaverse offers huge marketing opportunities to business. It allows customers to play games, create their own avatar, watch movies, and do so many other things. Customers will be pulled towards the business by metaverse through digital preferences. Metaverse marketing will play a major role in the coming years.

Marketing is getting data-driven. Data will decide the effective communication. Strategies will be formulated on the basis of analysis of big data. Data will give insights into customer experience, preferences and indicate broader trends. Online channels have been integrated to consumers’ lives. A strong data architecture is built on the basis of aggregator, accessibility and usage. The winning organisations do measure and practice good governance. Still there is so much scope to use data for more personalisation, for developing new products, for getting greater share of consumer income and for remaining ahead of the competitors.

Marketing will focus more customer experience. Consumers are after personalisation and convenience.

As consumers we are all social creatures and connecting comes naturally to us. Media is evolving. Any new cutting edge technology that better fulfills our desire to forge connections will win.