Different social media platforms have different ways to remunerate the creators and influencers. Creating content on social media is becoming a mainstream occupation.

YouTube: On YouTube, one enters the YouTube Partner Programme. To become eligible, a creator must have at least 1000 subscribers, 4000 public watch hours in the past 12 months and 10 million public views on YouTube Shots in the past 90 days.

Instagram: On Instagram, one can collaborate with brands. The other way to earn is to live with the badges. Viewers buy these badges to support you. You can also sell merchandise. There is exclusive content highlighted with a purple ring. To view it, subscribers pay a monthly fee.

Facebook: Here the creators earn from in-stream ads. These are short ads before, during and after the videos created by you. Placement of ads is during natural breaks. A creator can decide its own placement of ads. The video views are counted for your earnings. Even the advertisers matter for your earning.

Twitter: The ad revenue is stared with creators when ads appear in reply threads.

Creators are classified depending upon the number of their followers. Mega influencers have more than 1 million followers. Macro influencers have between 50000 to 1 million followers. Midtier influencers have between 50000 to 5 lac followers. Microinfluencers have between 10000 and 50000 followers Nano influencers have between 1000 and 10000 followers. This data decides the brand collaboration. It is to be seen what kind of engagement the followers have with the brand.

Creators can also earn through affiliate marketing. Here the creators earn a commission on sales.