Data happens to be an underused intangible asset. Data has the potential to improve revenues, customer experience and operational efficiencies.

India has no dearth of data. Since all companies generate data, all companies are tech companies. Technology is not merely an IT preserve. Business goals require technology enablement.

Storage-as-a-service business has been shaped by using data analytics. It is a multi-cloud data problem.

Companies employ self-encrypting drives and always-on data protection technology. Seagate offers Lyve Cloud control of their data.

Storage-as-a-service must have security and privacy. It can get ISO certification. Data remains encrypted at rest and in transit. There is ransomware protection.

Corporates are adopting multi-cloud storage-as-a-service (StaaS). It has become a key plank of the data management strategy which enables innovation. It can achieve long-term business and technology goals.

There should be strict cost control while doing this. Data then can be used to get insights. Insights lead to innovation.