With a TV set on, the housewife keeps doing the household chores. These distractions always affect TV viewing. Ultimately when she settles down to see her favourite show, and the ads come on the TV, she starts using her smart phone either to catch up the news feed on Facebook or see the ads. Advertisers see this as an opportunity to be on the smart phone. Multiscreening is a trend. TV has a great reach, but what if you miss the right people? Facebook provides an opportunity to reach the precise audience. Several campaigns these days are running as mobile-first-campaign. Platforms such as Facebook and Instagram are used by business to reach out to their audiences. Using video advertising on multiple platforms has emerged as a highly effective and successful approach in recent times.