OTT platform MX Player has diversified into music, gaming and short-format video business. After the departure of TikTok, there was void in the market. MX Player has introduced MX Taka Tak to fill this void. It is an advertising-led revenue model. On MX Player, they have close to 100 games. They have opened the platform to game developers who publish their games on it. They will scale up to have thousands of games. SVOD-only content internationally cater to the youth. It is an opportunity. More than half the content is driven by originals. They have good international content which is dubbed in Hindi.