On Jan 7, 2016, Netflix has gone live in India. It has a deep and broad library of TV series and movies. It wants to build up on its strength. It has introduced a subscription-based model. The three-tier pricing starts with Rs. 500 a month for a basic pack, Rs.650 a month for a standard pack and Rs. 800 a month for a premium pack. The basic plan allows one person to stream, the standard plan extends this to two persons at the same time, and the premium plan allows four people to stream. The 0.5 megabits per second is the minimum broadband connectivity speed whereas the recommended broadband connection speed is 1.5 megabits per second. This is standard definition and is available in Netflix standard plan. DVD quality recommended speed is 3 megabits per second, and HD quality is given by 5 megabits per second. Over 20 megabits speed is for 4K viewing. The premium pack offers HD and ultra HD content. Netflix  prices are higher than the average cable revenue per user. Netflix basic subscription plan is on par with the premium cable or DTH packs. It is to be combined with high data cost internet plan. The concept of net neutrality could collide with the pricing strategy of Netflix. On the content front, to begin with, Netflix offers the best of Hollywood. It will attempt to make the local content in India. It has an eye on talented people with a strong track record and a passion for storytelling. Acquiring rights to local content may not be easy for Netflix. Most popular content here is owned by broadcasters and producers who themselves have set up OTT platforms.