This audit relates to FMCG companies. The audit has been refined. It now covers 25000 outlets, as against 16000 previously. Formerly, the audi assessed the changes in retail once in three years. It now goes to market every year. They have the co-operation of all the large retailers. The audit is getting more national, with a large number of stores represented. A new service being launched in 2012 will track the scan data from modern trade on a weekly basis. It benefits the manufacturers in promotion and assessement of consumer impact of the store. It benefits the retailers in managing the assortment and make available the right product for shoppers. They can compare their stores against the rest of the stores in the city.