Streaming services or OTT players have agreed to implement self-regulation code overseen by an ombudsman to address complaints related to content.

Each platform will set up a complaints department or an internal committee. An advisory panel will be set up with domain experts and company executives. These will deal with complaints and appeals.

The universal self-regulation code for online curated content providers (OCCPs) is built around a shared belief that consumer empowerment and creative excellence are key to the long-term success of Indian entertainment industry. The code will be drafted under Internet and Mobile Association of India’s ( IAMAI) aegis. Some 15 OTT services have consented to this.

As on line medium is for private viewing, there is no need to compare this to BICC — Broadcasting Content Complaints Council.