arketerailabommendd the deadhich eSince we have entered the Internet age, online ads have become an integral part of our lives. It is necessary to understand the variety of online ads available. The following discussion explains the categories of online ads.

Google Search Ads

These ads appear alongside the results of our searches. Here the search is initiated by putting a key word in the box, and the results are displayed. The ads appear on the side. These ads are pay-per-click ads (PPC ) and are managed by Goole AdWords Platform. Advertisers bid for key words through this platform. Advertisers provide the crafted ads and set budgets. An advertiser has to create Google AdWords account to advertise here.

AdWord Ads

These are similar to search ads. These also use AdWords platform. Many blogs subscribe to AdWords to get advertisement.

PPC Ads

Pay-per-click ads are priced on the basis of the number of clicks an ad receives. AdWords and BigAds both generate Pay-per-click ads.

Bing Ads

These are similar to Google ads since they too are on pay-per-click basis. Bing was formerly called Microsoft adCenter. Here too just like AdWords,one has tocreate a Bing Ads account.

Facebook Ads

Social media have emerged as big ad platforms, and carry different forms of ads.

Marketplace ads appear as side columns of the Fle for acebook. The elements we see are the headline, copy and an image. Another method is to have promoted posts which are ads that permit advertisers to pay a flat rate to promote a single post on the Facebook business page. Such promoted posts have a wider reach. A user’s interaction with an advertisers page or product page is shown to the user’s friends and larger network through sponsored stories. These stories appear in a user’s newsfeed. Facebook Exchange ( FBX ) are remarketing ads, which considers a user’s surfing habits to project ads to the precise target audience.

Twitter Ads

Twitter ads are the paid boosts. Brands use these to extend the reach of the tweets, promote hashtag and get more followers.There are promoted tweets to have a wider reach. There are which show up more frequently in the Who to Follow recommendation feature. Promoted trends put the custom hashtag in Trends Bar. That attracts additional attention.

Tumblr Ads

There are several formats of Tumblr ads. Tumlr Radar and Spotlight are sponsored  feature in highlights of unique content and accounts. These sponsored web post ads — are pieces of Tumblr content crafted by advertisers. These appear on dashboard feed of the users.A dollar sign distinguishes these as ads. To advertise on Tumblr, one has to become Tumbl sponsor.

Banner Ads

Theses ads are placed on the side, top or bottom and are image-based. They are of different sizes and designs. They appear in blogs, web sites and communities. Some websites brokerage the ad space with Ad Exchanges ( Google Display Network ). Alternatively, these ads can be bought directly.

Google Display Ads

These are banner ads too in a context and are used in Google Display Network. YouTube, Gmail, Blogger are part of the Network. Display ads can be text-based or image-based. They can be viseo too. Online ads through Google Display Network can be served using Google AdWords.

Retargeting Ads

These lure a user into the site. They are similar to Google Remarketing ads. These use the past web history of a user. A user surfs a site, say of the advertiser. He then moves to other sites. The ads then can appear. These are better than regular banner ads.

Flash Ads

Flash ads are also banner ads which use Flash design. It may have interactive feature to lure a user. These days Flash is used subtly, rather than going overboard.

Reddit Ads

Reddit ads have the elements of headline, destintion URL, and an optional image. These are bid-based. Advertiser sets a budget and time-frame. There are unique targeting options. Users can vote — either upvote or downvote in the comments section. This feedback goes to the advertiser directly. Reddits are frequented by young tech savy audience. Reddit is risque too. If properly executed, they arrest the attention economically. One can advertise on Reddit through their website.

Mobile Ads

These ads appear on smart phones. tablets or any other mobile device. Social media, websites and apps have a unique mobile version. In Google AdWords, one can avail of Enhanced Campaigns to place ads on mobile devices.

In Game Ads 

These ads appear in computer or video games. In sport games, there are billboards. Brand names appear as status symbols.

AdMob Ads

These ads appear in mobile apps. AdMob is Google’s mobile platform. Game creators can benefit, if the games are free, by offering ad space. Advertisers get ad spots. The format could be interstitials using rich HTML5 or image-based banner ads.

E-Mail Ads

While sending web mail, these ads can be offered. These could be notifications of promotions, price discount schemes, or new features. Images are large and text minimum. Message should be clear and concise. The subject line must be compelling. E-mail ads could be spammed under the Spam Act, and so the provisions of the Act have to be complied with.

G-Mail Ads

Google’s email service is called Gmail. Here contextual ads are placed. These are generated by an automated process.

Video Ads

Videos are becoming popular, as the Internet speeds pick up. There is no blatant advertising, but the branded content that subtly associate the product with the story. Humorous video ads too perform well. They use video ad network, and add an element of interactivity.

YouTube Ads

This is video sharing site of Google where ads appear. After the take over of YouTube by Google, advertising on it has become easier. There are several targeting options and several formats. There could be banner ads, in-video overlay ads, in-stream video ads which are video ads that appear before or during YouTube video, and many other set-ups.

Pinterest Ads

These are pieces of content pinned by brands and advertisers. These ads have a dollar sign before the price indicating that the product is available for sale. The pinned item is linked to the official product page. Even contests can be arranged on Pinterest. A marketer has not to pay anything to Pinterest but production of the ad itself could be time and effort consuming.

Instagram Ads

Officially there are no Instagram ads, but creative Instagram pics which could be shared with the user-crafted content has advertising value.

Vine Ads

These are just like Instagram ads. Officially they are not ads. But brands produce vine videos that serve as content-based ads, and coalesce with user crafted content. Good vine ads are 6-second content that stand out and often stop-motion techniques are used.