India has a strong eco-system of online content creations. This industry commands a total global revenue of $105 billion. India has about 60-80 million content creators. Out of this, about 2 million content creators work full-time to create live streams, vlogs, podcasts, online courses and various formats of video. These creators may reach a number of 10 million by 2025.

One major issue for these content creators is the addition of music to their content. Music is protected by copyrights and any unauthorised use by the creators may lead to unpleasant consequences such as legal suits and/or fines, both under civil and criminal laws.

To address this issue, Hoopr has been set up. It facilitates the addition of licensed music to the videos. Thus the creators steer clear of copyright laws. Hoopr provides a multi-purpose license to use songs and music in the web-shows, movies, influencer videos and advertisements. Hoopr thus gives an additional opportunity to music producers to monetise their music.

Hoopr intends to use tools and technology to leverage data and consumer insights to make informed recommendations.

Hoopr has been funded by well-known investors, and has a catalogue of 25000 tracks and special effects. It is taking steps to scale up its music library and intends to onboard 1 lac users.