Making money in digital is going to take some time. The trditional media companies are not just competing with other media companies but also with telecom, digital, e-commerce and even taxi services. Media companies have the unique strength of consumer loyalty on the back of product (content). OTT’s success depends on how rapidly the consumption grows, which is a factor of cost and access to robust broadband and Wi-Fi. In near future, there will not be any impact on TV. Digital and TV collide on entertainment. Only sports have to be watched live. In entertainment, drama looks fresh even after 5 years. The freedom of digital does dent TV, but currently it is not reflected in numbers. TV is so cheap that digital still find it difficult to compete.