Entertainment and gaming can be combined to offer some interactive content. Netflix has put video games as a new content category. They would like to provide experience which is controlled by viewer and is interactive. It can be made hybrid experience, which combines film and game. Here one can take control of the storyline. Black Mirror, a 2018 science fiction became a huge hit. People engage in and explore. Media and entertainment are being reimagined. India will see a significant growth in OTT, online gaming and Internet advertising.

Roblox is a 3D computer animated comedy action or adventure film. It is based on videogame. It is on Netflix. It is a multi-player game. There is feedback or interaction working both ways. The end result is decided by the players.

Globally, it is time to welcome interactive and creative entertainment. Flipkart has introduced Flipkart Videos. Crime Stories draws viewers to become a part of the narrative and choose different storylines. They are expected to explore alternative possibilities. Audiences can win prizes by predicting the right outcome.