Possible Tie-up of Apple and Google

Apple and Google are reported to be in talks for empowering Apple’s iPhones with license to use its LLM Gemini, a generative AI model. Apple has reported to have discussions even with OpenAI for using its model on its iPhone.

Since long, Google was being paid billions of dollars by Apple per year to make Google Search a default option on Apple phones and other devices. If the present Gemini deal comes to fruition, Apple will have to pay Google substantial fees per year. Though Apple itself is fiddling with AI research (Ajax), the technology remains far inferior to the tools developed by Google and OpenAI.

The terms of the agreement have not been finalized yet.

Gemini will be on firm foothold if the deal materializes, as it will have access to more than 2 billion devices in active use. Samsung has already rolled out new smartphones infused with AI features powered by Gemini.

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