FM is entering phase III — 839 new FM channels in 294 more cities. There are great career opportunities in this field.

A typical radio station is divided into four parts :

• Creative
• activation
• marketing
• sales

The creative side deals with programme content. It has radio jockeys ( RJs ), producers and scriptwriters.

RJs interact directly with the audience. They have skills to handle the console with its numerous buttons. There is a constant inflow of phone calls and messages. It is so engaging. An RJ must be alert, articulate and spontaneous.

The producer comes with the ideas for programmes. He often collaborates with the scriptwriter who writes the copy for different promotions, ads and mini-plays.

Music plays a key role in radio. Those with a keen ear for music and melody become music managers or sound engineers.

In radio, there are jobs for researchers. Some market the radio station as a brand. Some procure ads and jingles for the radio.