Rewarded video ads are popular both with the advertisers and publishers. They are more popular in the mobile games sector. Rewarded video integrates ads into the app. Consumers can choose to watch it in exchange for points, lives or virtual goods. Publishers are able to monetise easily with rewarded video. Advertisers can communicate brand message effectively. Users can continue their game. this video does not lead to false clicks. Rewarded video ads cannot be skipped once the user has opted in. Rewarded videos have become one of the top video formats.

Rewarded videos cost up to 86% lesser than the other video ads. Apart from games, other verticals are also realising its benefits. Retail and media brands use this format.