Salesforce is a popular CRM tool for customer, sales and marketing support to sales and marketing teams worldwide. Its software is CRM — customer relationship is management. Salesforce is a US-based company headquartered in San Francisco, California. The software is called Salesforce Sales Cloud.

There are apps focusing on sales, customer service, marketing, automation and analytics. It is a platform to develop your own apps. It is easy to learn, though it is extensive. It is a low-code or no-code app.

The company was set up in 1999, some 23 years ago. They provide services in cloud computing. It was funded by former Oracle executive.

There are subsidiaries such as MuleSoft, Tableau, Slack, Quip and Acumen Solutions.

It takes 6 weeks to get certified. Its online learning platform is Trailhead launched in 2014. It launched an AI platform in 2016. It is called Einstein.

Though its main technologies are for customer management, its other products facilitate app building, integration with other systems and offer training modules.

There are three different pricing plans.

Salesforce SQL is also called Salesforce Object Query Language (SOQL). It can be used to search organisation’s Salesforce data for some specific information. SQL and SOQL allow you to specify a source by using SELECT statement.