It began as a viral content generating and sharing website. It then developed as a news portal, and a channel for sharing social concerns. To begin with, they offered listicles and video curation. They created fun content. Later after receiving funding, they built a small news team. They started creating content, rather than aggregating it. The number of visitors increased — 30 million visitors a month and 80-90 million video views a month. They are investing heavily in technology and distribution.

Initially, ScoopWhoop was a Buzzfeed clone. It is easy to create content but difficult to build business.

They are producing 300 videos in short format, long fprmat, fiction and non-fiction. They do documentaries. They are looking at food show, travel show and crime show on the Internet.

The revenue split is about 75 p.c. native content and 25 p.c. display. They are getting into programmatic.

Half or more than half the traffic come from Facebook. They are trying to improve direct traffic.