Indian startups develop software locally and then sell it online to small and medium enterprises (SMEs) in the world. The software is priced aggressively against traditional software companies. Most Indian SaaS firms are among the fastest growing set of startups in the country. These companies would contribute 7-9 per cent to the global SaaS market by 2022. Indian SaaS companies use digital marketing to approach their customers. Some do use the hybrid model — some in-person meeting to close the deal. They also keep partners, and some of the deals happen through their partners. Some have as many as 200 partners globally. In rapidly growing markets, they also maintain a field sale force, e.g. Dubai and Costa Rica. These efforts will expand to other markets too. They arrange annual offline events to provide an opportunity to client organisations to meet them.