Venus Williams, the tennis player, emotionally moves us both by her game and attitude. Sports persons have carved a niche in the fashion world — be they cricketers, basketball players, football players, tennis players, car racers or swimmers. The game being played is watched. At the same time, how you look while playing is also being watched. Sports persons are the new brand ambassadors. Today’s sports persons make a fashion statement. Serena Williams is the darling of the masses. Maradona, Ronaldo, David Beckham are idolised. Michael Schumacher is loved by one and all. Cricket today is played on the ground as well as on TV screens. Kerry Packer, on Australian magnate altered the game of cricket. IPL is a clever mixture of sports and commerce. Maybe, the sports takes a backseat.