IPL, the cricket league, has gone from strength to strength since its inception 15 years ago. The league earns revenues from advertising, sponsorship for teams, ticket sales, merchandising, in-stadia promotions, food and beverage sales and other related events. It has earned well from the broadcast rights which has doubled from Rs.2000 crore to an estimated Rs.4000 crore in 2022. In the next five year cycle, it is likely to earn from broadcast rights Rs.40,000 crore.

Its ecosystem has grown by 7-9 per cent year-on-year. It has added two more teams Gujrat Titans and Lucknow Super Giants. There would be more matches, and more in-stadia audience. In 2020, it was valued at Rs.45800 crore.

In comparison to other sports, cricket offers higher airtime for advertisers. Between overs, there could be 2-3 ads. It happens 20 times in each innings. Then there are strategic timeout, super-fours, super-sixes etc. which provide ad opportunities.

IPL is favourite of the audiences on account of its entertainment quotient.It offers family entertainment.

IPL’s reach stood at 300 million in 2021 on Disney+Hotstar and 400 million on TV.

IPL has scope to increase the number of teams. Right now, there is one team for each city. It could have multiple teams. India is yet to have teams from each state.