DD used to televise cricket matches and did not pay anything to the Board for the transmission rights prior to 1993.The whole scenario changed when the Board sold the transmission rights of the Hero Cup in 1993 to a private channel.DD objected to this, and the issue went to the Court, which upheld the Board’s right to sell the transmission rights. This opened the floodgates of revenues for the Indian cricket. At this time, two private sports channels ESPN and Star Sports started bidding for cricket rights jointly.They entered into an agreement with the Board for 1995-1999 for a sum of 5 million dollars. The cricket Board’s administration during this period put Dalmia at the helm of affairs. The World Cup rights in 1996 were sold to Mascarenhas managed Worldtel. Dalmia got the opportunity to preside over the ICC and stated Champions Trophy; the rights of which were sold.In 1999, the transmission rights were negotiated again, and Prasar Bharati received them., after agreeing to pay the Board a sum of  5 crore 40 lac dollars (Rs 227 crore). The agreement had two components — overseas transmission rights and Indian airtime. Zee Telefilms got the domestic rights, and TWI-Stracon the overseas rights. Later, there was competition amonst channels for transmission rights, and the Board decided to test the bidders against the criterion of experience. Zee rights were denied on this ground, and they were awarded to EPPN. As the matter became sub-judice, in the interim Prasar Bharati was given the rights. Later, the Board elected Pawar as President and new bids were invited. Nimbus won the contract for 2006-2010 against 61 crores.Sony Max has now bade for IPL for 10 years against a sum of rs 4030 crore (1.06 billion dollars).