PowerPoint presentations, pie charts and bar graphs are okay in presentations but are they convincing ? Peter Gubber, Hollywood producer and California University professor has authored a book Tell to Win to highlight the significance of story-telling to establish the connect with the audience. Story-telling stimulates that region of the brain that processes meaning. And humans are meaning-seeking creatures. Just a pile of information without meaning cannot be remembered. Meaning emerges when we set up connections between bits of information. Stories package these connections. It is a state-of-the-(he)art technology. It is also observed that a presentation merely in print or video does not cut much ice, as it is not considered authentic. However, when the same story is person-to-person, there is listening. The more a speaker is trusted, the more authenticity the story gets. It has thus greater influence.