The tabloid culture has emerged in a fiercely competitive media world that is after scoops ruthlessly. All these sensational stories are obtained by fair means or foul, and as one can guess not freely with a smile. The audiences love to read the salacious sories without bothering how these were sourced. It is a comment on the attitudes of the audiences, on the society that sustain the media by high circulation figures fed by this very culture. Till it is veiled, all is well. The moment the secret is out, all need a fall guy. We cannot bear the weight of our own trespasses. A newspaper that holds others to account fails when it comes to itself. Murdoch admitted that invading people’s privacy by listening to their voice mail is wrong, paying police officers for information is wrong. Brooks admitted that The News of the World employed private detectives under her editorship. Murdochisation of media is seen everywhere. There is lack of sensational news  everyday. Sensation has to be created at any cost. Hearst called journalism  the shift between the ads. Murdoch cared about this shift more than he did for the ads. Rupert makes money in TV, and movies but loves the print media romantically. Tabloid journalism is more difficult than broadsheet journalism because tabloids have to try harder. Real journalism needs journals. Rupert Murdoch ran the great ones.