Big Tech in India, i.e. Facebook, Google, Amazon, Myntra, Flipkart, have collected Rs.50000 crore in advertising revenue from Indian marketers.

Advertisers shift to digital platforms due to the large traffic of users they demonstrate and their ability to target the ads. The big six players collected Rs.28000 crores , and the rest by other digital players. Facebook and Google alone collected Rs.41000 crore in 2022.

Digital trend is boosted by Gen Z, millennials and customer with greater income in general.

Ad revenues of e-commerce platforms will increase further as the gross merchandise value (GMV) expands.

Google and Facebook are now larger than the Indian media companies in terms of revenue.