Tik Tok as a platform allows people to share 15-second videos of themselves. Such sharing was possible on other platforms as well and hence not revolutionary. And 15-second space may not allow full self-expression. However, this constraint itself makes it an attractive platform. It calls for a particular mode of expression. Just as previously Twitter did with its 140-character limit. It almost borders on art from. It could be an artefact of popular culture.

The space is full of playful innocence. People of all age groups and class participate. There are choreographed dances, stunts, miming of songs, enactment of little skits, playing of pranks or doing something weird. The idea is to catch attention of a large number of viewers. It creates popular culture. The songs on it are eclectic.

It showcases talent which is sliced thinly. Flipping through Tik Tok videos is a pleasure. It is addictive. It showcases self-confidence of the performers. It allows them to display what is most marketable about themselves. Some master this format and create high viewership videos. Some are less gifted but still are watchable. There is diversity seen in the videos. Some are silly and trivial.

Though it attracts attention it can render the audience zombie-like. It becomes a national past-time. It is unrefined content. However, this is the very reason to celebrate it.

There are legitimate concerns about paedophilia. This platform is as susceptible to misuse as any other.

Here content is created by the young, and the old have to cede space to them. However, we will have to live with the reality of the digital world.

The dynamic now force is to be harnessed. In fact, it is fostering and encouraging creativity.