The pandemic has changed one business environment. Vijay Govindarajan, Tuck School, suggest a three box solution.

Box 1 The core business is the performance engine. It must be operated at peak efficiency .

Box 2 The past success could be inhibiting. It is better to avoid those traps.

Box 3 Breakthrough ideas must be explored and a new future could be invented.

The short term challenges are addressed (box 1). There should be focus on long-term future (box 2 and 3).

Corporates must understand their customers and stay with them in adverse tines. When the environment changes for the better, these customer reward you like never before.

The emphasis was on manufacturing and supply chain during the pandemic. They should now concentrate again on customer.