Digital customer is connected. It has led to the changes the way digital marketing is handled. As usual customers are not interested in the hard sell. They would like to know how far that works for them. Video marketing is a tool to achieve this. To break the clutter, the customer is inclined to press the play button. This trend of video marketing is of recent origin. Business to business marketing used video to attract the audience and to distinguish the message. In 2015, Facebook played over eight billion videos. Internet traffic in future is going to stream videos increasingly. Video enhances the journey of the customer. It is not plain advertising but is storytelling. Videos should be convincing. They should be kept short and suggest the steps which ultimately lead to action. While scrolling the feed, videos now auto play without the audio. Therefore, the initial visuals must be attention grabbing. Videos based on emotions have a more lasting impact on the consumers. The campaigns are becoming participative.