Internet video service is called  ‘over-the-top’ because it does not ride on traditional broadcasting or single telecom networks. Thanks to net neutrality, OTT video does not require affiliation with any operator.

Types of OTT Platforms

• YouTube is an ad-funded and user generated OTT platform, which offers video-on-demand.
• Viacom’s Voot, Jio Play ( from Reliance Jio ), TVF Play, OZee TV etc. operate in the ad-led video-on-demand space.
• Hotstar, Sony Liv, Ditto TV, Viu, ErosNow operate on a freemium model, where some content is ad-led ( free ) while some is subscription-led.
• Netflix and Amazon Prime are subscription-led offerings.