Young millennials watch less TV and do not read print media. They skip the online commercials and block the ads on their web browsers and phones. It is time for the marketers to start from scratch, since every theory that they used have come to naught. It is a different world and a different game. Advertisers now know that there should be fewer 30-second commercials. Instead, there should be more emoijs and apps. The audience is young and with discretionary income. They buy houses and cars. They decide their brand loyalty from a young age. Millennials watch more TV shows on demand, and stream them. Their attention span happens to be short. They move from device to device. They lack the tolerance for traditional advertising. They feel it is sheer wastage of time.

Millennials thus have unique media consumption habits. They require a new way to connect on media like smart phones and tablets. Brands have to design emojis. Domino’s pizza customers can order pizzaz by texting or tweeting emojis. Traditional banner ads do not appear impressive on small devices. Brands woo them by arranging events. Apps are tried too. Brands arrange festivals too.