Rural India constitutes a substantial percentage of market for automakers, e.g. Hyundai gets 32% sales from the non-urban markets. Maruti sells its fast moving car brands to orange farmers in Nagpur, turmeric growers in Tamil Nadu, granite polishers in Hyderabad, pottery makers in Jaipur, Madhubani painters Bihar, potato growers in West Bengal, apple and fruit growers in HP, fishermen in Howrah and alphonso mango growers in Ratnagiri.

Maruti has converted a Tata truck into an 18-seater mobile theatre. It takes the vehicle to project promotional films to different non-urban areas. Maruti Alto, its entry level car, fetches 36 per cent sales from rural areas. The truck has a big LCD TV, a split AC and push-back chairs. The projected film is aspirational. The quiz questions based on the film are asked  after the projection. The winners take home prizes such as caps, pens and wall clocks, with Maruti Suzuki branding. The opinion makers in rural society are wooed. They are invited for a factory visit.

Maruti has created a force of resident dealer sales executive ( RDSEs ) who do the profiling of villages to assess their potential and then target them.