Of the 7 billion people on the earth, 5.6 billion are connected by cell phone and more than half of those accessing the internet do so without a laptop, desktop or a landline. Advertising against this scenario has become more valuable than ever and more consequential. In essence, it is an educative force. Advertising has always been an engine for economic stimulation and social charge. Its purpose is to make a world a better place to live in.

The growth in advertising will come from India, China, Indonesia, Vietnam and the Mekong sub-region. Since the World Cup took place in South Africa, the Sub-Saharan Africa has come a long way. There are 800 million people in that region. Advertising will continue to improve lives in ‘always developing markets ‘ like Japan, the US, Western Europe, Brazil, Russia and the Middle East.