The way goods are traded and bought is being redefined by the digital commerce. In scope, digital commerce matches the telecom revolution a decade back. Online retail is a natural evolution from unorganised mom-pop stores, to mass retailing from the malls to digital commerce now. In fact, online trade brings the small sellers, retailers and artisans to the customers directly. The access is the same—whether you are in the urban areas or the rural areas. Apart from the sellers and buyers, there is a growth of logistics and courier companies. Brick-and –mortar stores can co-exist and thrive. In fact, most of the brick-and- mortar stores have developed omni-channel capabilities. Online stores are convenient. They do offer a large variety. In India, the focus on just discounts is misplaced. It should be on convenience and variety.