Dr. Philip Kotler is the ‘ Wren and Martin ‘ of Marketing. He is an octogenerian now. His 14th edition of the most authoritative text book named Marketing Management is one of his accomplishments. He is the product of Chicago University and MIT. He was taught economics by three Nobel Laureates  — Milton Friedman, Paul Samuelson and Robert Solow. He did a year’s post-doctoral work at Harvard in Mathematics. He did behavioural science work at University of Chicago. Currently, he is the professor of  International Marketing at Kellog B-school.