Lupin Uses IT in Sales

Out of its 15000 employees at Lupin a third are on the field.The idea is to have a doctor call reporting systems, chemist reporting, leave, expense and even performance appraisals through tablets. Lupin has eliminated paper work by using a doctor call reporting system instead of paper reports field staff use now. The reporting software to send virtual reports that includes doctors’ feedback on new drugs is being used by Lupin. It has also introduced an SMS-based anti-counterfeit solution. The  medicines from Lupin display a code which can be texted to Lupin to authenticate it.

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