These can be divided into macro and micro trends. Peter Kim, the chief digital officer of Cheil Worldwide identifies these trends. He speaks about three macro trends.

# there will be participation, rather than just interaction

#from too much data and information, people ask for meaning

# marketing has become real time

He has identified five micro trends.

#Instead of consumers, the brands are in the driver’s seat

#Everything is shoppable

# Data leads to mass personalization

# Interconnectedness of things and eco-system

# Sharing economy