Simulcasting consists of showing a programme on different channels at the same time or running different seasons on different channels concurrently. Satyamev Jayate of Amir Khan was simulcast on Star Plus Network’s channels and DD. It is considered a trend setter. This helps broadcasters expand their audience base. Simulcasting is followed by sports channels for years. Ad rates are very low for simulcast properties. Simulcasting also fills the time slots with programmes as programme production does not keep pace with channel proliferation.