The total advertising expenditure in 2015 is estimated to be Rs 54,320 crore, as compared to Rs 47,490 crore in 2014. The FMCG sector contributes most to this revenue — Rs 8000–9000 crore and is the number one spender. The telecom-mobile sector spends Rs 5000 crore each year, and should retain its number 2 position. Currently, the auto sector is the third hivhest spender — Rs 1500-Rs 2000 crore. The e-commerce companies spent Rs 1483 crore, and with a growth of  15-20 per cent, the e-commerce might overtake the auto sector to become the third largest spender.