Online videos carry ads and this is the fastest growing category of internet ads. Its growth rate is 30per cent year. Facebook and Google compete with each other in other type of ads. These days they are competing in the space of online video ads ( Google with YouTube ). In terms of the audience size, they are neck-in-neck. Facebook has around 1.3 billion. This  competition means that user will see more ads, but zt the same time they will enjoy a rich ranges of video programming.
Internet is expected to overtake TV advertising in 12 key market by2017.It represents 28 per cent of global spending.
Facebook video ads create general brand awareness. They could be pre-roll ads that marketing companies prefer to ensure their messages are actually viewed. YouTube is a flexible marketing platform. The ads runs before, during and after a video programme is shown. Facebook will have to satisfy the content owners that it is a viable alternative to YouTube. YouTube charges advertisers when on advertisement has been viewed. Facebook charges once three seconds of video has been delivered. It is a less friendly models.