Digital advertising enables advertisers to sculpt the advertising experiences. The ads can be individualised by using the big data and analytics.

Ideal marketing mix can be developed as digital works on pay per use model. Small amounts can be allocated to different digital campaigns out of the total budget. It is easier to analyse the success or otherwise of the campaign. Ideal mix of digital advertising tactics can be developed.

Distinguishing features in digital advertising which are easily identifiable. Digital efforts are audience-oriented marketing efforts.

Influencer marketing by using celebrities online and by using digital leaders.

Better targeting by using psychographic and behavioral targeting.

Granular analysis enables digital advertisers to have access to numerous tools and tests to measure the effectiveness of the digital campaigns. The testing could be across key words, digital ads and sponsored posts. The whole data is trackable, scannable, traceble and analysable.