AI is helpful in making hyper-personalised ads by using information of user behaviour and purchase history. Such ads would lead to higher engagement and conversion rates. Tata Motors used AI to launch personalised ads for Nexon for different audience segments. The AI algorithms analyze customer data and preferences to design the ads.
AI is helpful in segmentation of the audience. At present, advertising uses broad and vague audience groups. AI can make advanced data analytics. Thus it reduces the ambiguity. Highly specific audience segments can be carved out based on nuanced parameters such as unique behaviour patterns and interests.
AI, as we have observed, generates personalised ads. This is helpful in automating the various stages in an ad campaign. The campaign could be adjusted on real-time data in terms of narrative. It improves campaign performance. There is tracking of campaign in terms of impressions, clicks, conversions. The advertisers, thus, could make timely adjustments.
AI ultimately is helpful in budget re-allocations since it assists in ad performance tracking.
AI could be used to generate an ad copy by using natural language processing and descriptions. Myntra does so.