Film Making Challenged by AI

These days Hollywood is on strike. It is for the first time in the last 60 years that writers and actors have jointly participated in the strike.

Writers are fighting the disruption to the residual payments. Actors are agitated over their digital likenesses without their consent.

Both the writers and actors feel a threat from AI. AI can generate watchable screen-plays, thus threatening the writers, affecting both their livelihood and reputation. Actors are worried about their digital replicas. In the Netflix series Black Mirror, Salma Hayek signed away the rights of her digital likeness to act out unwittingly. The results are disgusting.

Can we say that the likeness of a human being does not belong to that human being? Are we reducing human being to zeros and ones? The tools of AI in future can deploy anybody to recreate a person’s likeness.

There is a connect between humans and the moving images.

AI has the potential to eliminate the whole process of film making. The technology is already ready, and is further developing at a rapid pace. The background performers or junior artists would be engaged for a day. Their work will be scanned, and the future shots will be produced by their likenesses for ever.

Of course, AI-generated content will be tested by the audience, who will vote with their wallets, and their vote will be for great works with human connections.

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